Privacy Policy & Affiliate Disclosure
Last updated: June 29, 2026
Affiliate Disclosure
AirFilterGuru.com participates in affiliate advertising programs, including but not limited to Amazon Associates and direct retailer affiliate programs. When you click a link on this site and make a purchase, we may earn a commission at no additional cost to you.
Affiliate commissions help fund our independent testing lab, equipment, and editorial team. Our affiliate relationships do not influence our reviews, rankings, or editorial opinions. We only recommend products we have independently tested and genuinely believe provide value to our readers. Products are ranked solely on performance data, not commission rates.
All affiliate links are marked with rel="nofollow sponsored" in accordance with FTC guidelines and Google's link policies.
1. Who We Are
AirFilterGuru.com ("we," "us," or "our") is an independent air purifier review publication. Our website address is https://www.airfilterguru.com. We are committed to providing honest, data-driven reviews to help consumers make informed purchasing decisions.
For privacy-related questions, contact us via our Contact page.
2. Information We Collect
Information You Provide
When you use our contact form, we collect your name, email address, and the content of your message. This information is used solely to respond to your inquiry and is never sold to third parties.
Automatically Collected Information
Like most websites, we automatically collect certain technical information when you visit, including:
- IP address (anonymized)
- Browser type and version
- Pages visited and time spent on each page
- Referring website or search query
- Device type and operating system
This data is collected in aggregate and used only to understand how readers use our site so we can improve it.
4. Third-Party Services
We use the following third-party services that may collect data independently under their own privacy policies:
Amazon Associates
Affiliate program for product links. Amazon may set cookies when you click affiliate links.
View their privacy policyGoogle Analytics
Website analytics to understand traffic patterns. Data is anonymized and aggregated.
View their privacy policy
5. How We Use Your Information
We use collected information to:
- Respond to contact form inquiries
- Improve site content, navigation, and user experience
- Analyze which reviews and guides are most helpful to readers
- Detect and prevent spam or abuse
- Comply with legal obligations
We do not sell, rent, or trade your personal information to any third party. We do not send marketing emails unless you have explicitly opted in.
6. Data Retention
Contact form submissions are retained for up to 12 months to allow us to follow up on inquiries. Anonymized analytics data may be retained for up to 26 months. You may request deletion of your data at any time by contacting us through our Contact page.
7. Your Rights
Depending on your location, you may have the following rights regarding your personal data:
- Access: Request a copy of the personal data we hold about you
- Correction: Request correction of inaccurate data
- Deletion: Request deletion of your personal data
- Objection: Object to certain types of data processing
- Portability: Request your data in a portable format
To exercise any of these rights, contact us via our Contact page. We will respond within 30 days.
8. Children's Privacy
AirFilterGuru.com is not directed at children under the age of 13. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us and we will promptly delete it.
9. Changes to This Policy
We may update this Privacy Policy from time to time. When we do, we will update the "Last updated" date at the top of this page. We encourage you to review this policy periodically. Continued use of the site after changes constitutes acceptance of the updated policy.
10. Contact Us
If you have questions about this Privacy Policy or our data practices, please reach out through our Contact page. We aim to respond to all privacy inquiries within 5 business days.